COPPA Direct Notice

Dear K–12 School,

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As part of SEL DEVELO, Inc.’s (“SEL DEVELO”) compliance with the Children’s Online Privacy Protection Act (“COPPA”), we are required to provide this notice to each K–12 school (“School”) that uses the Growth Lab™ platform or any related SEL DEVELO products or services (“Services”). This notice describes how SEL DEVELO collects, uses, and discloses personal information from students under the age of 13 (“Child” or “Children”).

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Your School’s consent, on behalf of Children’s parents or guardians, is required for SEL DEVELO’s collection, use, and disclosure of personal information from Children. SEL DEVELO will not collect, use, or disclose any personal information from Children without your School’s authorization. This Direct Notice is provided to help ensure that your School understands what personal information SEL DEVELO collects from Children under age 13, how we use that information, and the purposes for which it is processed.

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School Consent (Required by COPPA)

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By agreeing to our Terms of Service and using SEL DEVELO Services, the School provides consent, on behalf of its Child students’ parents or guardians, to SEL DEVELO’s collection, use, and disclosure of personal information from and about Children through Services.

Parents retain all rights under COPPA to review, access, and request deletion of their Child’s personal information. SEL DEVELO will follow the direction of the School in responding to such parent requests.

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Information We Collect About Children

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1. Information Provided Directly by the School

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SEL DEVELO may receive the following information from the School to create or manage Child accounts:

• Child’s first name and/or last name (or nickname)

• School-provided identifiers (student ID or classroom ID)

• Grade level or classroom grouping information

• Login credentials or sign-in method selections (e.g., text code, QR code, SSO)

We do not permit Children to create accounts directly.

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2. Information Collected Automatically

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SEL DEVELO may automatically collect usage information needed to operate and secure the platform, including:

• device type and operating system

• browser type

• session duration and in-platform activity

• security-related identifiers such as IP address

• feature usage, clicks, and progress logs

This information is collected solely to support the internal operations of the platform, such as maintaining security, preventing fraud, and improving functionality.

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3. Information Collected During Learning Activities

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SEL DEVELO collects data created during the use of the platform, including:

• lesson activity completion

• progress data

• responses to learning activities

• rewards, XP, streaks, or in-app educational achievements

We do not collect sensitive data such as geolocation, biometric data, or behavioral advertising profiles.

How We Use Children’s Information

Child data is used only for educational purposes:

• to operate and maintain the Growth Lab™ platform

• to personalize the student learning experience

• to provide teachers and parents with progress insights

• to secure accounts and prevent unauthorized access

• to support requested features or services

SEL DEVELO does not use Children’s data for advertising, profiling, or selling.

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How We Share Children’s Information

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SEL DEVELO shares Children’s information only in these situations:

1. Teachers and School Personnel — to support classroom use

2. Parents or Guardians — upon request from the School

3. Service Providers (Subprocessors) — strictly for operational purposes under written contract (see our current list of subprocessors)

4. Legal Requirements — when required by law, subpoena, or court order

5. Safety and Security — to detect fraud, threats, or misuse

We never share Children’s information with third-party advertisers or data brokers.

More About Consent and Parent Requests

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SEL DEVELO relies on the School to obtain consent from parents. If a parent contacts SEL DEVELO directly to withdraw consent or request deletion, SEL DEVELO will immediately notify the School and follow the School’s instructions regarding that Child’s account. A Child who does not have parental or School authorization cannot use the Services.

Contact Us

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If you have questions about SEL DEVELO’s COPPA practices or this Direct Notice, please contact us at:

By email: 

privacy@seldevelo.com

By mail:

SEL DEVELO, Inc.

1449 S Michigan Ave

STE 13194
Chicago, IL 60605

United States of America