The website located at www.seldevelo.com, together with any related subdomains, mobile applications, software platforms (including Growth Lab™), communication tools, documentation, and other services offered by SEL DEVELO, Inc. (collectively, the “Service”), is operated by SEL DEVELO, Inc. (“SEL DEVELO,” “we,” “our,” or “us”). Access to and use of the Service are governed by these Terms and Conditions of Service (the “Terms” or “Agreement”). By accessing, registering for, or otherwise using any part of the Service, you acknowledge that you have read, understood, and agree to be legally bound by these Terms, including all policies, guidelines, and supplemental terms incorporated herein by reference. If you do not agree to these Terms, you must immediately discontinue all use of the Service. 

We may amend, modify, or update these Terms from time to time in order to reflect changes in our operations, legal obligations, or product offerings. Unless otherwise required by law, any material changes to these Terms will become effective at the earlier of: (a) the date such updated Terms are posted on the Service with a revised “Last Updated” date; or (b) the first time you access or continue to use the Service following such posting. In certain circumstances, we may also provide direct notice by email or in-platform notification. Your continued use of the Service after the effective date of revised Terms constitutes your acceptance of such revisions. If you do not agree to the revised Terms, you must cease using the Service before they take effect.

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The Service is made available only for lawful purposes and for your personal or authorized organizational use in accordance with applicable laws and regulations. To use the Service, you must have the necessary compatible hardware, software (the latest version is recommended and sometimes required), stable internet access (fees may apply), and, where relevant, valid account credentials. The quality and performance of the Service may be affected by these factors, for which SEL DEVELO assumes no responsibility. 

By using the Service, you represent and warrant that you (i) are at least 18 years of age (or the age of majority in your jurisdiction), or that you have obtained verified parental, legal guardian, or institutional consent as required by applicable law; (ii) have the legal capacity to enter into this Agreement; and (iii) will comply with all applicable local, state, national, and international laws and regulations.

SEL DEVELO does not actively monitor user-generated data or private reflections and is not responsible for the content of any submissions made by Users through the Service.

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PLEASE NOTE THAT THESE TERMS AND CONDITIONS CONTAINS IMPORTANT PROVISIONS GOVERNING YOUR RIGHTS AND OBLIGATIONS, INCLUDING SECTION 10 (DISPUTE RESOLUTION AND ARBITRATION), WHICH REQUIRES THE USE OF BINDING ARBITRATION ON AN INDIVIDUAL BASIS IN CERTAIN CIRCUMSTANCES AND LIMITS YOUR RIGHTS TO PURSUE CLAIMS THROUGH A COURT OR CLASS ACTION. PLEASE READ THESE TERMS CAREFULLY BEFORE USING THE SERVICE.

For purposes of these Terms and Conditions of Service (“Terms”), the following capitalized terms shall have the meanings set forth below. Any other terms defined elsewhere in these Terms shall have the meanings assigned to them therein. Words importing the singular include the plural and vice versa, and references to any “person” include individuals, corporations, limited liability companies, partnerships, governmental entities, and other legal persons.

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1. “Account” means the unique account created by a User to access or utilize certain features of the Service, including any associated profiles, credentials, permissions, or linked data.

2. “Company,” “SEL DEVELO,” “we,” “our,” or “us” means SEL DEVELO, Inc., a Delaware corporation, including its affiliates, subsidiaries, successors, and assigns.

3. “Content” means all materials and information made available through the Service, including but not limited to text, graphics, images, animations, videos, lessons, data, software, sound recordings, interfaces, documentation, and any derivative works thereof, whether owned by SEL DEVELO or licensed from third parties.

4. “User Content” means any data, information, text, files, images, recordings, reflections, feedback, submissions, comments, or other materials uploaded, posted, generated, transmitted, or otherwise made available by a User through or in connection with the Service. Certain categories of User Content, such as private journal entries or reflections, are encrypted and inaccessible to SEL DEVELO staff.

5. “Service” means collectively the website located at www.seldevelo.com, the Growth Lab™ platform, all related subdomains, mobile or desktop applications, communication tools, games, educational content, APIs, analytics dashboards, and any other products, features, or services offered, controlled, or operated by SEL DEVELO, whether existing now or developed in the future.

6. “Terms” means these Terms and Conditions of Service, together with any supplemental terms, policies, or agreements expressly incorporated herein by reference, including but not limited to the Privacy Policy, Acceptable Use Policy, and any other posted guidelines governing use of the Service.

7. “User,” “you,” or “your” means any individual, organization, or entity that accesses, browses, creates an Account on, or otherwise uses the Service, including but not limited to students, educators, parents, administrators, researchers, contractors, or institutional partners acting through authorized representatives.

8. “Applicable Law” means all federal, state, local, and international laws, rules, regulations, ordinances, and directives that govern or apply to your access to and use of the Service.

9. “Intellectual Property Rights” means all present and future worldwide rights in, to, and under patents, copyrights, trademarks, service marks, trade secrets, moral rights, design rights, know-how, and all other proprietary rights recognized under Applicable Law.

10. “Third-Party Services” means any products, services, websites, applications, or integrations that are provided by entities other than SEL DEVELO and that may interoperate or communicate with the Service, whether accessed directly through links or indirectly through embedded technologies, APIs, or other mechanisms.

The Service allows Users to access, participate in, and use a variety of educational, developmental, and informational resources, including social-emotional learning materials, personal growth tools, interactive games, digital lessons, and related content designed and operated by SEL DEVELO, Inc. (“SEL DEVELO,” “we,” or “our”). The Service includes, without limitation, the Growth Lab™ platform, any connected applications or dashboards, administrator and educator interfaces, communication tools, progress tracking systems, virtual currencies or rewards, and all associated technology, data analytics, and content delivery mechanisms controlled by SEL DEVELO. We may, in our sole discretion and at any time, update, modify, enhance, restrict, suspend, or discontinue any part of the Service, temporarily or permanently, with or without notice. Such modifications may include updates to the design, structure, features, or performance of the Service, including improvements for user experience, technical maintenance, data security, or compliance with applicable law. You acknowledge that SEL DEVELO shall not be liable to you or to any third party for any modification, suspension, or discontinuation of the Service or any of its parts.
 

The Service and all materials accessible through it are intended solely for lawful educational, informational, and self-development purposes. SEL DEVELO does not guarantee uninterrupted availability, specific results, or compatibility with any particular hardware, network, or software configuration. We may, from time to time, release beta features or experimental functions made available to Users on a limited basis. Such features are provided “as is” and may be modified or discontinued at any time without notice.
 

Use of the Service is subject to these Terms, the Privacy Policy, and any other applicable supplemental policies published by SEL DEVELO. Certain parts of the Service, such as those made available through school or organizational accounts, may be governed by additional institutional agreements or parental consent requirements as provided under applicable student privacy laws, including but not limited to the Children’s Online Privacy Protection Act (COPPA) and the Family Educational Rights and Privacy Act (FERPA). Private reflective or journal-based features within the Service are designed to protect student privacy. SEL DEVELO does not access or review such personal submissions, and no active content monitoring occurs.

To maintain a safe, respectful, and productive learning environment for all Users—including students, educators, administrators, parents, and organizational partners—each User agrees to use the Service only for lawful, educational, and constructive purposes. By accessing or using the Service, you agree to comply with the following Acceptable Use and Conduct Rules.

a. General Standards of Conduct

You agree to act with honesty, integrity, and respect toward others while using the Service. SEL DEVELO, Inc. (“SEL DEVELO”) is committed to fostering a positive digital environment that supports learning, creativity, and collaboration. Users must not engage in behavior that could harm, disrupt, intimidate, deceive, or otherwise negatively affect other Users or the functioning of the Service.

b. Prohibited Conduct

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You may not, directly or indirectly:

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1. Use the Service in any way that violates any Applicable Law or these Terms.

2. Upload, post, or transmit any material that is unlawful, defamatory, obscene, harassing, discriminatory, hateful, threatening, or otherwise inappropriate for an educational setting.

3. Engage in bullying, trolling, or any form of abusive, harmful, or exploitative behavior toward students, teachers, parents, or other participants.

4. Attempt to gain unauthorized access to any account, system, network, or data connected to the Service.

5. Interfere with or disrupt the integrity, performance, or security of the Service or any data contained therein.

6. Use the Service to distribute unsolicited messages (“spam”), malware, or harmful code.

7. Impersonate any person or entity, or misrepresent your affiliation with any individual, school, or organization.

8. Reverse engineer, decompile, copy, or otherwise attempt to derive the source code or underlying structure of the Service.

9. Collect or harvest any personal information from other Users without their consent, except as expressly permitted through authorized educational functionality.

10. Use automated scripts, bots, or scraping tools to access or interact with the Service, except where expressly authorized by SEL DEVELO.

c. Content Standards

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User Content shared through the Service must be appropriate for educational, developmental, or community use. Content must not contain profanity, hate speech, sexually explicit material, violent imagery, or personal information that violates the privacy of others. SEL DEVELO reserves the right to review, moderate, or remove any User Content that, in its sole discretion, violates these Terms or is inconsistent with the purpose or integrity of the Service.

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d. Platform Integrity and Enforcement

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SEL DEVELO maintains a zero-tolerance policy toward misuse that endangers others or compromises platform safety. We may suspend, restrict, or permanently terminate any account that violates these rules or poses a risk to our Users, systems, or reputation. We may also cooperate with schools, parents, or relevant authorities to address serious violations or threats. While SEL DEVELO may remove or restrict publicly shared or community-interactive User Content that violates these Terms, we do not review or monitor private reflections, journals, or other personal submissions. Users remain solely responsible for the content they create or store privately within the Service.

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e. Reference to Future Acceptable Use Policy

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SEL DEVELO may, from time to time, publish a separate or supplemental Acceptable Use Policy, which will be incorporated by reference into these Terms. Any such policy will further specify behavior expectations and enforcement procedures applicable to different categories of Users (students, educators, administrators, and parents). Continued use of the Service following publication of such a policy constitutes acceptance of its terms.

Certain products, features, or components of the Service may be governed by additional or supplemental terms and conditions (“Additional Terms”). Examples include, without limitation, specific modules within Growth Lab™, educator or administrative dashboards, parental oversight tools, corporate partnerships, or future SEL DEVELO services or applications. When applicable, SEL DEVELO will make such Additional Terms available to you before or at the time you access the related feature or product. By using any portion of the Service that is subject to Additional Terms, you agree to be bound by those terms, which are hereby incorporated by reference into these Terms. In the event of any conflict between these Terms and the applicable Additional Terms, the Additional Terms shall control with respect to your use of that particular feature, service, or product.

a. Account Creation

To access certain features of the Service, you may be required to create an account (“Account”) using accurate, current, and complete information. You agree to promptly update your Account information as necessary to maintain its accuracy. Failure to do so may result in the suspension or termination of your Account.

b. Eligibility and Authorization

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1. Individual Users: You must meet the eligibility requirements outlined in Section 1 (General) and, where applicable, have obtained verified parental, guardian, or institutional consent.

2. Institutional Accounts: Schools, districts, or other organizations creating accounts for students or staff represent and warrant that they have obtained all required consents and authorizations under applicable laws, including COPPA (Children’s Online Privacy Protection Act) and FERPA (Family Educational Rights and Privacy Act).

3. Parental and Guardian Accounts: Parents or guardians who create linked or supervisory accounts agree to monitor and be responsible for the activities of any minor users under their supervision.

c. Account Security

You are responsible for maintaining the confidentiality of your Account credentials, including your username and password, and for all activities that occur under your Account. You must immediately notify SEL DEVELO of any unauthorized use, breach, or suspected compromise of your Account security. SEL DEVELO shall not be liable for any loss or damage arising from your failure to safeguard your Account information or comply with this section.

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d. Ownership and Access Control

All Accounts and related data created within or through the Service remain the property of SEL DEVELO, Inc. Schools, districts, or organizational partners may have certain administrative control or data management rights as set forth in their agreements with SEL DEVELO. You acknowledge that SEL DEVELO may, at its sole discretion, suspend or terminate access to any Account for violations of these Terms or applicable law.

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e. Responsibility for Use

You are fully responsible for all activities that occur under your Account and for ensuring that any access to the Service through your credentials complies with these Terms. If you are using the Service on behalf of an organization or institution, you represent that you are authorized to bind that entity to these Terms, and “you” as used herein shall refer to both you individually and the entity you represent.

a. User Representations and Warranties

By submitting, uploading, or otherwise providing any information, materials, or content through the Service (“User Content”), you represent and warrant that:

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1. You have the lawful right, license, consent, or authority to provide such User Content to SEL DEVELO, Inc. (“SEL DEVELO,” “we,” “our,” or “us”).

2. Your submission and our use of the User Content in accordance with these Terms will not infringe or violate any rights of a third party, including copyright, privacy, publicity, or data-protection rights.

3. You are not a resident of, or acting on behalf of, any jurisdiction or entity subject to U.S. trade sanctions or restrictions.

4. You will comply at all times with all Applicable Laws and these Terms, including any content, privacy, or acceptable-use restrictions referenced herein.

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b. Ownership of User Content and License to SEL DEVELO

As between you and SEL DEVELO, you retain ownership of all intellectual-property rights that you lawfully hold in your User Content. However, by submitting User Content through the Service, you hereby grant SEL DEVELO a limited, non-exclusive, worldwide, royalty-free license to store and process User Content solely as necessary to operate and secure the Service. Private reflections and journal entries are encrypted and are not accessible to SEL DEVELO staff, except in aggregated or anonymized form for research, analytics, or platform improvement.

This license includes the right for SEL DEVELO to:

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1. Display or share User Content within the Service for educational or collaborative purposes (for example, teacher-student or team-based features);

2. Generate anonymized or aggregated datasets derived from User Content for research, analytics, performance reporting, or platform improvement; and

3. Maintain secure backups and operational copies as required for data integrity and compliance.

SEL DEVELO does not claim ownership over your personal reflections, writings, or creative submissions, and will never sell or publicly disclose identifiable User Content without your consent or a lawful basis under Applicable Law. If SEL DEVELO ever requires access to encrypted User Content for technical troubleshooting or legal compliance, such access will be limited, logged, and performed under strict confidentiality controls.

c. Educational and Analytical Use of Data

By using the Service, you acknowledge and agree that SEL DEVELO may collect and process data—including usage information, progress metrics, and anonymized performance insights—for the purposes of: (i) supporting educational outcomes; (ii) maintaining platform quality and safety; and (iii) conducting non-identifiable research or reporting aligned with our Privacy Policy. All such processing is carried out in accordance with FERPA, COPPA, and other Applicable Laws governing student and institutional data.

d. Prohibited or Inappropriate Content

You agree not to upload, post, or share any User Content that:

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1. Is unlawful, defamatory, obscene, harassing, threatening, discriminatory, or otherwise inappropriate for an educational setting;

2. Infringes upon the intellectual-property or privacy rights of others;

3. Contains malware, harmful code, or deceptive content intended to disrupt or damage systems or data; or

4. Violates the Acceptable Use and Conduct Rules in Section 4 or any Applicable Law.

e. Enforcement and Removal of Content

SEL DEVELO reserves the right, in its sole discretion, to review, monitor, or remove any User Content that violates these Terms, infringes upon third-party rights, or poses a risk to the integrity, safety, or reputation of the Service. We may also cooperate with parents, schools, or relevant authorities where necessary to investigate or remediate misuse. Removal of User Content shall not limit SEL DEVELO’s other rights or remedies under these Terms or Applicable Law.

f. Intellectual Property of SEL DEVELO

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All intellectual-property rights in and to the Service—including software, databases, graphics, logos, lesson structures, audiovisual works, trademarks, and trade dress—are and shall remain the exclusive property of SEL DEVELO, Inc. and its licensors. No license or right is granted to you except as expressly provided in these Terms. All rights not expressly granted herein are reserved.

You agree to defend, indemnify, and hold harmless SEL DEVELO, Inc., its officers, directors, employees, contractors, agents, licensors, affiliates, successors, and assigns from and against any and all claims, demands, causes of action, damages, liabilities, losses, costs, and expenses (including reasonable attorneys’ fees and legal expenses) arising out of or in connection with:

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  a. your access to or use of the Service in violation of these Terms or any Applicable Law;
  b. any User Content or materials you submit, upload, post, or otherwise make available through the Service;
  c. any actual or alleged infringement, misappropriation, or violation of any third-party right, including intellectual-property, privacy, or publicity        rights; or
  d. any misuse of the Service or actions taken under your account, whether by you or by another person using your credentials.

SEL DEVELO reserves the right, at your expense, to assume the exclusive defense and control of any matter subject to indemnification under this Section (without limiting your indemnification obligations) and you agree to cooperate with SEL DEVELO’s defense of such claims. You may not settle any claim without SEL DEVELO’s prior written consent.

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This indemnification provision will survive termination or expiration of these Terms and your use of the Service.

a. Grant of License

Subject to your compliance with these Terms and any applicable Additional Terms, SEL DEVELO grants you a limited, non-exclusive, non-transferable, revocable license to download, install, and use one copy of any authorized SEL DEVELO mobile or desktop application (including the Growth Lab™ App) solely for your personal, educational, or institutional use on a device that you own or control.

b. Restrictions

You may not copy, reproduce, distribute, modify, adapt, translate, decompile, disassemble, reverse engineer, or attempt to derive the source code of any part of the Service or its software, except as expressly permitted by Applicable Law. You may not rent, lease, sublicense, sell, assign, or otherwise transfer your rights in the Service or any Application, nor may you use the Service for any commercial purpose other than as authorized by SEL DEVELO.

c. App Store Terms

If you obtain the Growth Lab™ App or other SEL DEVELO software through an app-distribution platform (such as the Apple App Store or Google Play Store), your use of that App is also governed by the respective store’s terms of service.
You acknowledge and agree that:

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• these Terms are between you and SEL DEVELO, not Apple or Google;

• SEL DEVELO, not Apple or Google, is solely responsible for the App, its content, and any associated maintenance or support obligations;

• Apple and Google have no warranty or liability obligations with respect to the App; and

• Apple and Google, as applicable, are third-party beneficiaries to this Agreement and may enforce these Terms as they relate to your licensed use of the App.

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d. Updates and Termination

SEL DEVELO may, from time to time, release updates or patches to improve performance, security, or user experience. These updates may be installed automatically or may require your manual installation. Your license to the App and Service is revocable at any time, and will automatically terminate if you fail to comply with these Terms. Upon termination, you must cease all use of the App and delete all copies from your devices.

a. General

Certain current or future features of the Service may be made available for a fee, including premium memberships, educator or institutional subscriptions, digital materials, or other paid features (“Paid Services”). By purchasing or accessing any Paid Service, whether individually or on behalf of an organization, you agree to pay all applicable fees and taxes in accordance with the posted pricing and payment terms. All pricing and availability are subject to change at any time without notice.

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b. Institutional, Enterprise, and Bulk Purchases

If a school, district, nonprofit organization, corporation, or government entity (“Institutional Customer”) purchases access to the Service for multiple users, that organization is responsible for managing user accounts, access permissions, and payments under its agreement with SEL DEVELO. Unless expressly stated in a separate written agreement signed by both parties, all institutional purchases are non-transferable and non-refundable once access credentials have been issued or services have commenced.

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Institutional Customers remain solely responsible for compliance with procurement policies, authorization procedures, and any applicable privacy or data-protection obligations under local, state, and federal law. SEL DEVELO is not responsible for administrative delays, purchase-order errors, or failure of an Institutional Customer to obtain internal approvals or funding.

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c. Third-Party Payment Processors

All payments made in connection with the Service will be processed by a third-party payment processor or app-distribution platform (such as the Apple App Store, Google Play Store, or authorized billing provider) in accordance with their respective terms of service and privacy policies. SEL DEVELO does not collect or store full payment-card information and shall not be responsible for any error, interruption, or unauthorized transaction caused by such third parties.

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d. Auto-Renewal (If Applicable)

If a Paid Service includes an auto-renewing subscription, your account (or your organization’s account) will be billed automatically at the start of each renewal period unless you cancel prior to renewal. You may cancel at any time through your account settings or as otherwise specified by the applicable billing platform.

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e. Refunds and Cancellations

Except where required by law or a separate written agreement, all payments are final, non-refundable, and non-transferable. SEL DEVELO is not obligated to provide refunds or credits for partial subscription periods, unused services, or changes in institutional enrollment or staffing. If you purchase a Paid Service through a third-party platform (e.g., Apple or Google), all billing and refund matters are handled by that platform. SEL DEVELO cannot issue refunds directly for such purchases.

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f. No Obligation to Offer or Maintain Paid Services

SEL DEVELO may introduce, modify, suspend, or discontinue any Paid Service or pricing model at any time in its sole discretion. The existence of this section does not obligate SEL DEVELO to offer any Paid Service now or in the future.

a. External Content and Links

The Service may include links to, or integrations with, third-party websites, APIs, educational platforms, or resources that are not owned or controlled by SEL DEVELO, Inc. (“SEL DEVELO,” “we,” “our,” or “us”). These may include, for example, classroom-management systems, video-hosting services, embedded educational tools, or payment processors. Such links and integrations are provided solely for convenience and educational enhancement.

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SEL DEVELO does not endorse, monitor, or assume responsibility for any third-party websites, resources, content, or privacy practices, and makes no warranties regarding their accuracy, safety, or reliability. Accessing or using any third-party link or integration is at your own risk, and such use is governed solely by the terms, conditions, and privacy policies of the relevant third party.

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b. Third-Party Platforms and App-Store Distribution

If you access or download the Service through a third-party app store (such as the Apple App Store or Google Play Store), your use of those platforms is also subject to their respective terms and conditions. SEL DEVELO is not responsible for the acts, omissions, outages, or policies of any app-store operator, nor for any failures, billing disputes, or unauthorized charges arising from such platforms.

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To the extent required by applicable law or platform policy, Apple Inc., Google LLC, or other distribution partners may be considered third-party beneficiaries of these Terms with the limited right (but no obligation) to enforce this section as it pertains to their respective platforms.

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c. Institutional Integrations and Data-Sharing

Certain features of the Service may allow for integrations with institutional or educational systems (for example, learning-management systems, single-sign-on providers, or data-reporting dashboards). These integrations are designed to support authorized educational use and compliance with privacy laws such as FERPA, COPPA, and the California Consumer Privacy Act (CCPA).

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By enabling or authorizing any integration, you acknowledge and agree that SEL DEVELO may share limited, relevant, and secure information—such as authentication tokens, usage metrics, or anonymized performance data—with the approved third-party system strictly for the purpose of delivering or improving the integrated functionality. SEL DEVELO is not responsible for any data misuse, loss, or unauthorized disclosure by such third parties once data has been transmitted under a valid integration.

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d. Disclaimer of Responsibility

SEL DEVELO expressly disclaims all responsibility and liability, whether direct or indirect, for:

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1. the content, functionality, or data practices of any third-party website, service, or integration;

2. any act, omission, or failure by a third-party provider; and

3. any damage, loss, or privacy violation arising from your use of, or reliance on, third-party content or services.

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Your interactions with third-party services are solely between you and the relevant third-party provider.

THE SERVICE, INCLUDING ALL SOFTWARE, LESSON CONTENT, EDUCATIONAL MATERIALS, DATA, GRAPHICS, AUDIOVISUAL WORKS, AND ANY OTHER INFORMATION OR RESOURCES PROVIDED BY OR THROUGH SEL DEVELO, INC. (“SEL DEVELO,” “WE,” “OUR,” OR “US”) ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED. TO THE MAXIMUM EXTENT PERMITTED BY LAW, SEL DEVELO AND ITS AFFILIATES, OFFICERS, EMPLOYEES, CONTRACTORS, LICENSORS, AND SERVICE PROVIDERS EXPRESSLY DISCLAIM ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, COMPLETENESS, RELIABILITY, SECURITY, OR AVAILABILITY; ANY WARRANTY THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, TIMELY, OR FREE FROM VIRUSES OR OTHER HARMFUL COMPONENTS; AND ANY WARRANTY THAT THE CONTENT OR RESULTS OBTAINED FROM USING THE SERVICE WILL MEET YOUR EXPECTATIONS OR EDUCATIONAL OBJECTIVES. SEL DEVELO MAKES NO WARRANTY OR REPRESENTATION THAT STUDENT OR USER PERFORMANCE, BEHAVIORAL OUTCOMES, OR EDUCATIONAL RESULTS WILL IMPROVE AS A RESULT OF USING THE SERVICE; THAT ALL CONTENT SUBMITTED BY USERS WILL BE MONITORED, REVIEWED, OR RETAINED; OR THAT THE SERVICE WILL BE COMPATIBLE WITH ALL SYSTEMS, DEVICES, OR NETWORK ENVIRONMENTS. ACCESS TO AND USE OF THE SERVICE MAY BE TEMPORARILY UNAVAILABLE DURING PERIODS OF MAINTENANCE, SYSTEM UPGRADES, OR TECHNICAL FAILURE. SEL DEVELO SHALL HAVE NO LIABILITY FOR ANY INTERRUPTION, DELAY, OR LOSS OF ACCESS RESULTING THEREFROM. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN IMPLIED WARRANTIES; TO THE EXTENT SUCH EXCLUSIONS ARE NOT PERMITTED, THIS DISCLAIMER SHALL APPLY TO THE MAXIMUM EXTENT PERMITTED BY LAW.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL SEL DEVELO, ITS DIRECTORS, OFFICERS, EMPLOYEES, CONTRACTORS, AGENTS, AFFILIATES, OR LICENSORS BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, WHETHER BASED IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR ANY OTHER THEORY OF LIABILITY, ARISING OUT OF OR RELATING TO YOUR ACCESS TO OR USE OF (OR INABILITY TO ACCESS OR USE) THE SERVICE; ANY LOSS OF DATA, CONTENT, REPUTATION, PROFITS, OR BUSINESS OPPORTUNITIES; ANY UNAUTHORIZED ACCESS, SECURITY BREACH, OR MODIFICATION OF USER DATA; ANY CONTENT POSTED, GENERATED, OR TRANSMITTED THROUGH THE SERVICE; OR ANY RELIANCE BY YOU, YOUR ORGANIZATION, OR ANY THIRD PARTY ON THE SERVICE OR ITS OUTPUTS, EVEN IF SEL DEVELO HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, THE ABOVE LIMITATIONS SHALL APPLY. IN NO EVENT SHALL THE TOTAL LIABILITY OF SEL DEVELO AND ITS AFFILIATES, WHETHER IN CONTRACT, WARRANTY, TORT (INCLUDING NEGLIGENCE), OR OTHERWISE, EXCEED THE GREATER OF (A) THE AMOUNT PAID BY YOU, IF ANY, FOR ACCESS TO THE SERVICE DURING THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS (US $100). THIS LIMITATION IS CUMULATIVE AND WILL NOT BE INCREASED BY THE EXISTENCE OF MORE THAN ONE CLAIM. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES; TO THE EXTENT SUCH LIMITATIONS ARE NOT PERMITTED, THEY SHALL APPLY TO THE MAXIMUM EXTENT ALLOWED BY LAW.

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This limitation shall not apply to institutional, enterprise, or governmental customers who have executed a separate written agreement with SEL DEVELO governing the use of the Service; in such cases, the liability terms of that agreement shall control.

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You acknowledge that the disclaimers and limitations of liability in these Terms constitute an essential basis of the bargain between you and SEL DEVELO, and that SEL DEVELO would not provide the Service without such limitations.

a. Separate Agreements and Precedence

If a school, district, nonprofit organization, corporation, or government entity (“Institutional Customer”) enters into a written agreement, invoice, or purchase order with SEL DEVELO, Inc. (“SEL DEVELO,” “we,” “our,” or “us”) for access to or use of the Service, such agreement shall govern and control in the event of any conflict or inconsistency with these Terms. Unless otherwise expressly stated in a signed written contract, these Terms apply on a supplementary basis and do not modify or expand SEL DEVELO’s obligations beyond what is explicitly agreed in writing.

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b. Responsibilities of Institutional Customers

Institutional Customers are responsible for ensuring that their employees, students, contractors, and authorized users comply with these Terms, all applicable privacy laws, and any additional data-protection requirements relevant to their jurisdiction, including FERPA, COPPA, PPRA, and any applicable state student privacy statutes. SEL DEVELO is not responsible for obtaining parental or guardian consent on behalf of an institution; each Institutional Customer remains solely responsible for ensuring such compliance prior to granting student access.

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Institutional Customers further acknowledge that SEL DEVELO does not provide legal, psychological, or clinical advice; that the Service is an educational and self-developmental tool; and that use of the Service shall not be construed as a substitute for professional educational or therapeutic services.

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c. Service Availability and Performance

SEL DEVELO will use commercially reasonable efforts to maintain secure, continuous Service availability, but temporary downtime may occur for scheduled maintenance, security updates, or causes beyond SEL DEVELO’s control, including internet outages, cyberattacks, force majeure events, or third-party service interruptions. Such downtime shall not constitute a breach of contract or failure of performance, and SEL DEVELO shall have no liability for resulting delays, losses, or disruptions.

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d. Limitation of Liability for Institutional Customers

Unless otherwise specified in a written agreement executed by both parties, the total aggregate liability of SEL DEVELO to any Institutional Customer, whether arising in contract, tort (including negligence), or otherwise, shall not exceed the total amount of fees paid by that Institutional Customer to SEL DEVELO during the twelve (12) months immediately preceding the event giving rise to the claim. In no event shall SEL DEVELO be liable for any indirect, incidental, consequential, special, or punitive damages, including but not limited to loss of data, loss of profits, reputational harm, or educational disruption, even if SEL DEVELO has been advised of the possibility of such damages.

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e. Indemnification by Institutional Customers

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To the fullest extent permitted by law, each Institutional Customer agrees to indemnify, defend, and hold harmless SEL DEVELO, its affiliates, officers, directors, employees, agents, and licensors from and against any and all claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of or in any way connected with:

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1. The Institution’s breach of these Terms or of its written agreement with SEL DEVELO;

2. Any violation of law or regulation by the Institution or its users;

3. Unauthorized access to or misuse of the Service by the Institution’s administrators or authorized users; or

4. Any allegation that the Institution’s use of the Service infringes upon or misappropriates any third-party rights.

f. Termination and Suspension of Institutional Access

SEL DEVELO reserves the right to suspend, restrict, or terminate access to any Institutional Customer or authorized user that violates these Terms, fails to make timely payment, misuses the Service, compromises the security or integrity of the platform, or acts in a manner inconsistent with the safety and educational purpose of the Service. Suspension or termination shall not relieve the Institution of its payment obligations or entitle it to a refund.

a. By SEL DEVELO

SEL DEVELO, Inc. (“SEL DEVELO,” “we,” “our,” or “us”) may suspend, restrict, or terminate your access to any part of the Service at any time, for any reason or no reason, including but not limited to: (i) violations of these Terms; (ii) nonpayment or account delinquency; (iii) security concerns; (iv) fraud, misuse, or unauthorized access; or (v) activities inconsistent with the lawful, safe, or educational use of the Service. Upon termination, your right to access or use the Service will immediately cease, and any associated data or User Content may be removed, archived, or deleted in accordance with our Privacy Policy and data-retention practices. SEL DEVELO shall have no liability for any termination or deletion of data made in compliance with these Terms.

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b. By You

You may terminate your account at any time by following the in-Service account management instructions. Termination of your account does not entitle you to any refund, credit, or compensation, except where required by law or an executed written agreement with SEL DEVELO. Upon termination, you remain responsible for any fees or obligations accrued prior to the effective termination date.

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c. Effect of Termination

Termination of access—by either party—automatically revokes any licenses or permissions previously granted under these Terms. The following sections shall survive termination or expiration of this Agreement:

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• 1 (General)

• 6 (Accounts and Registration)

• 7 (User Content, Submissions, and Intellectual Property)

• 8 (Indemnification)

• 10 (Payments, Subscriptions, and Institutional Purchases)

• 12 (Disclaimer of Warranties)

• 13 (Limitation of Liability)

• 14 (Institutional, Organizational, and Government Purchases)

• 17–27 (Trademarks through Miscellaneous)

These surviving provisions shall remain in full force and effect to the extent necessary to enforce obligations, resolve disputes, and protect the rights of SEL DEVELO.

All materials, software, lesson structures, data, audiovisual works, designs, interfaces, graphics, text, documentation, and other content made available through the Service (“Service Content”) are and shall remain the exclusive property of SEL DEVELO or its licensors. The selection, coordination, arrangement, and enhancement of such materials are protected by intellectual property laws and international treaties.

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You may not copy, reproduce, distribute, modify, frame, scrape, mine, or sell any part of the Service Content, whether manually or through automated systems, except as expressly permitted in these Terms. Automated scraping, data extraction, or use of robots or bots to collect information is strictly prohibited.

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As between you and SEL DEVELO, all original data, reflections, progress metrics, and materials created by you through interaction with the Service (“Activity Materials”) remain your property. However, by using the Service, you grant SEL DEVELO a limited, worldwide, non-exclusive, royalty-free license to host, process, and display such Activity Materials solely as necessary to operate, improve, or secure the Service.

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All other rights not expressly granted to you under these Terms are reserved by SEL DEVELO and its licensors.

“SEL DEVELO,” “Growth Lab,” “Duffles,” the SEL DEVELO and Growth Lab logos, character designs, names, slogans, and all related visual or narrative elements are trademarks or registered trademarks of SEL DEVELO, Inc. in the United States and other jurisdictions. Other names, logos, and designs appearing within the Service may be trademarks of their respective owners.

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You may not use, reproduce, adapt, or display any SEL DEVELO or third-party trademarks, character likenesses, or distinctive brand assets without prior written authorization. Nothing in these Terms shall be construed as granting any license or right to use any trademark, service mark, logo, trade name, or proprietary character design displayed on the Service without express written permission from its owner.

Your use of the Service is governed by the SEL DEVELO Privacy Policy, which is incorporated herein by reference. The Privacy Policy describes how SEL DEVELO collects, uses, protects, and discloses personal information in connection with the Service.

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By using the Service, you acknowledge that you have read, understood, and agree to be bound by the Privacy Policy. For more information, please visit: www.seldevelo.com/privacy

SEL DEVELO, Inc. (“SEL DEVELO,” “we,” “our,” or “us”) may, from time to time, issue or authorize promotion codes, vouchers, or other redeemable offers (“Promotion Codes”) for use with certain Services. Unless otherwise specified, Promotion Codes are subject to these Terms and any additional terms provided at the time of issuance.

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a. Eligibility and Providers

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Promotion Codes may be distributed directly by SEL DEVELO or through authorized third parties, such as partner schools, organizations, or employers (“Code Providers”). Your eligibility and continued access to a Promotion Code may depend on your relationship with the issuing Code Provider. If your eligibility ends (for example, upon graduation or employment termination), your access to any related prepaid or discounted Service may also end.

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b. Use and Restrictions

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Promotion Codes:

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1. Have no cash value and cannot be exchanged, refunded, or redeemed for prior purchases;

2. May be used only once and are non-transferable;

3. May expire or be limited to a maximum number of redemptions; and

4. Cannot be resold or redistributed. Any resold or transferred code will be deemed invalid.

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SEL DEVELO may suspend, modify, or terminate any Promotion Code at any time, with or without notice. Abuse, resale, or misuse of Promotion Codes may result in account termination and disqualification from future promotions.

If you believe that any material made available through the Service infringes your copyright, you may submit a notification under the Digital Millennium Copyright Act (DMCA) by providing SEL DEVELO’s Copyright Agent with the following information in writing:

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1. Your physical or electronic signature;

2. Identification of the copyrighted work claimed to have been infringed;

3. Identification of the material claimed to be infringing, with sufficient detail for us to locate it;

4. Your name, address, telephone number, and email address;

5. A statement that you have a good-faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law; and

6. A statement that the information in your notice is accurate and, under penalty of perjury, that you are authorized to act on behalf of the copyright owner.

Copyright notices may be sent to:

By mail:

SEL DEVELO, Inc. Attn: Copyright Agent

1449 S. Michigan Ave

Suite 13194

Chicago, IL 60605

United States of America

By email: legal@seldevelo.com

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If you believe that material was removed or access disabled in error, you may send a counter-notification to the same address containing the required DMCA elements. Upon receipt, SEL DEVELO may restore the material in accordance with applicable law.

These Terms and Conditions shall be governed by and construed under the laws of the State of Delaware, without regard to conflict-of-law principles, regardless of your place of residence or the location from which you access the Service.

Subject to Section 23 (Dispute Resolution & Arbitration), any judicial proceeding arising out of or relating to these Terms shall be brought exclusively in the state or federal courts located in Chicago, Illinois. Both parties consent to the personal jurisdiction and venue of such courts and waive any objection to inconvenient forum or improper venue.

ANY DISPUTE OR CLAIM ARISING OUT OF OR RELATING TO THESE TERMS, THE SERVICE, OR ANY RELATED PRODUCT OR OFFERING SHALL BE RESOLVED EXCLUSIVELY THROUGH BINDING ARBITRATION ON AN INDIVIDUAL BASIS, AND NOT THROUGH A CLASS ACTION OR JURY TRIAL.

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a. Informal Resolution

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Before initiating arbitration, the party seeking resolution (“Claimant”) must first send a written Notice of Claim to the other party (“Respondent”) by email or certified mail. The Notice must include:

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1. The Claimant’s name, address, and contact information;

2. A detailed description of the nature and basis of the claim; and

3. The specific relief sought.

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Within thirty (30) days of receipt of the Notice, both parties agree to engage in at least one good-faith settlement discussion via telephone or video conference. Arbitration may be initiated only if no resolution is reached during this informal process.

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b. Binding Arbitration Procedure

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All disputes that are not resolved informally shall be finally settled by binding arbitration conducted by a single arbitrator and administered by the American Arbitration Association (“AAA”) in accordance with its Consumer Arbitration Rules and Commercial Arbitration Rules, as applicable, and these Terms.

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If there is any inconsistency between these Terms and the AAA Rules, these Terms shall control.
The arbitration shall be conducted in Chicago, Illinois, unless otherwise agreed by both parties, and shall be conducted in the English language.

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The arbitrator shall have exclusive authority to determine the scope, enforceability, and interpretation of this arbitration provision. Judgment upon the award rendered by the arbitrator may be entered in any court of competent jurisdiction.

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c. No Class Actions

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YOU AND SEL DEVELO AGREE THAT EACH PARTY MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING.

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The arbitrator shall not consolidate or join the claims of multiple persons, organizations, or entities.

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d. Small Claims and Opt-Out Rights

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Either party may elect to pursue a qualifying claim in small claims court rather than through arbitration, provided it remains an individual (non-class) proceeding.

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If you are an individual (not an institutional or corporate customer), you may opt out of this arbitration provision by sending a written notice to legal@seldevelo.com within 30 days of first using the Service. Opting out will not affect any other provisions of these Terms.

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e. Equitable Relief

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Notwithstanding the foregoing, SEL DEVELO may seek injunctive or equitable relief in any court of competent jurisdiction to protect its intellectual property rights, confidential information, or proprietary interests.

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f. Governing Rules and Fees

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The arbitration shall be administered in accordance with the AAA’s Consumer Fee Schedule or Commercial Fee Schedule, as applicable. Each party shall bear its own attorneys’ fees and costs, unless otherwise required by law.

All proceedings, documents, and awards shall be confidential unless disclosure is required by law.

This Agreement was originally written in English (United States). To the extent any translated version of this Agreement conflicts with the English version, the English version shall control.

If you are a California resident, in accordance with California Civil Code § 1789.3, you may report complaints to the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by contacting them in writing at: 1625 North Market Blvd., Suite N112, Sacramento, CA 95834, or by telephone at (800) 952-5210.

These Terms and Conditions constitute a contract between you and SEL DEVELO, Inc., a Delaware corporation headquartered in the United States. All paid SEL DEVELO Services, including Growth Lab™ and related platforms, are developed and operated within the United States.
When you make payments for a SEL DEVELO Service, such payments are processed in the United States. By purchasing or subscribing to a paid SEL DEVELO Service, you agree that you are obtaining a service based in the United States and subject to applicable U.S. laws and regulations.

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For Institutional Customers (including schools, districts, and governmental agencies), these Terms apply in conjunction with any written agreement or Purchase Order executed with SEL DEVELO. In the event of any conflict between these Terms and an executed institutional agreement, the institutional agreement shall control solely with respect to that engagement.

These Terms and Conditions constitute the entire agreement between SEL DEVELO, Inc. and you concerning the subject matter herein and supersede all prior or contemporaneous agreements, understandings, or representations. If any provision of these Terms is held by a court or arbitrator of competent jurisdiction to be invalid, illegal, or unenforceable, such provision shall be limited or eliminated to the minimum extent necessary so that the remaining provisions shall remain in full force and effect. No waiver by SEL DEVELO of any term or condition shall be deemed a continuing waiver of such term or of any other term, and failure by SEL DEVELO to assert a right or provision shall not constitute a waiver of such right or provision. SEL DEVELO may assign its rights and obligations under these Terms without restriction or notice. You may not assign or transfer your rights or obligations without SEL DEVELO’s prior written consent. These Terms and Conditions shall be binding upon and inure to the benefit of SEL DEVELO, Inc., its successors, and permitted assigns, as well as you and your permitted assigns.

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Last revised on Nov 13, 2025